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Questions?
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Jewelry Retailer
Athenisa.com is a jewelry retailer
of fine jewelry pieces. For years, traditional jewelry
retailers sold exclusively through jewelry retail stores
at places like shopping malls. In the mid 90s, the Internet
came alive and businesses began taking their services
online. Athensia is a true jewelry retailer in the purest
sense of the term. As a jewelry retailer, our inventory
is much larger than that of a typical brick-and-mortar
retail store.
Being a jewelry retailer online is not as simple as hanging
out a shingle. Extreme attention to detail must be paid
when selecting inventory, ensuring its avialability, and
pricing pieces. Athensia has met this challenge and become
a top jewelry retailer online by carefully selecting pieces,
assuring their availability, and pricing them within the
customer's budget.
Online Jewelry Store
The online
jewelry store business model is an improvement over
the time-tested brick and mortar model. Traditional
jewelers, like at the mall, must maintain all their
inventory, a large staff of salespeople, and rent a
storefront. Still, they are limited to selling
to only those in their immediate and neighboring communities.
With this more limited customer base, each sale must
yield the maximum possible profit. That, coupled with
overhead, means their pieces are priced high.
It's amazing to also note that in the traditional jewelry
business model, the physical price tag itself becomes
one of the strongest sales tactics. Jewelers often get
pieces from wholesalers, and the wholesaler already
has a price tag on the piece with a "suggested
retail" price 5X that of the wholesale price. This
allows the retailer to mark the piece up significantly
over his cost, and still be far under that "suggested
retail" that the customer hones in on - quite a
deal? Not quite.
At our online jewelry store, our competition is not
just around the corner. We're in competition with every
online jewelry store in the world. Gone are the games
of elusive "suggested retail prices".
With our online jewelry store model, we can keep far
larger inventories, giving the customer a much greater
selection. Overhead is very low with an online jewelry
store, as servers and technology replace glass counters
and blue carpets. This reduced overhead and larger inventory
mean that there are no real incidentals to build into
the cost that is traditionally passed along to the customer.
Thus, customers at our online jewelry store will see
prices that are truly amazing and even 70% or more less
than the mall.
Certainly, our online jewelry store was built to make
money, not lose it. However, our mission is to last
a very long time. The quantity of our sales means we
don't have to make as much from each piece to stay in
business. So we walk the razor's edge with pricing,
bringing our customers the best values for their money.
And when comparing our prices to the identical pieces
at a traditional jewelry store, you'll find the difference
in price to be staggering.
This is why we suggest you browse the mall inventory
first, note their prices, and then visit us.
Gold Stud Earrings
No jewelry
collection is complete without the awe-inspiring classic
gold stud earrings. Long heralded as the anchor piece
for the jewelry box, they are simply classic. Never
going out of style, gold stud earrings are the must-have
jewelry accessory for any women's collection. Adored
and loved by the women who wear them, gold stud earrings
are a can't-miss gift idea.
Each gold stud earring is set with a single, beautiful
sparkling diamond. The baskets of gold stud earrings
are simple in design but grip the stone with cherished
love. The post on gold stud earrings are typically screw-or
push back, both popular choices in gold stud earrings.
They can be worn with any outfit, and many women rarely
take them out. They are a beautiful testament to the
diamond itself, but also to the beauty and confidence
of the wearer.
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