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Questions?
Call 800.659.2314 or write to us by e-mail. |
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Online Jewelry Store
The online
jewelry store business model is an improvement over the
time-tested brick and mortar model. Traditional jewelers,
like at the mall, must maintain all their inventory, a
large staff of salespeople, and rent a storefront.
Still, they are limited to selling to only those in their
immediate and neighboring communities. With this more
limited customer base, each sale must yield the maximum
possible profit. That, coupled with overhead, means their
pieces are priced high.
It's amazing to also note that in the traditional jewelry
business model, the physical price tag itself becomes
one of the strongest sales tactics. Jewelers often get
pieces from wholesalers, and the wholesaler already has
a price tag on the piece with a "suggested retail"
price 5X that of the wholesale price. This allows the
retailer to mark the piece up significantly over his cost,
and still be far under that "suggested retail"
that the customer hones in on - quite a deal? Not quite.
At our online jewelry store, our competition is not just
around the corner. We're in competition with every online
jewelry store in the world. Gone are the games of elusive
"suggested retail prices".
With our online jewelry store model, we can keep far larger
inventories, giving the customer a much greater selection.
Overhead is very low with an online jewelry store, as
servers and technology replace glass counters and blue
carpets. This reduced overhead and larger inventory mean
that there are no real incidentals to build into the cost
that is traditionally passed along to the customer. Thus,
customers at our online jewelry store will see prices
that are truly amazing and even 70% or more less than
the mall.
Certainly, our online jewelry store was built to make
money, not lose it. However, our mission is to last a
very long time. The quantity of our sales means we don't
have to make as much from each piece to stay in business.
So we walk the razor's edge with pricing, bringing our
customers the best values for their money. And when comparing
our prices to the identical pieces at a traditional jewelry
store, you'll find the difference in price to be staggering.
This is why we suggest you browse the mall inventory first,
note their prices, and then visit us.
Gold Bracelets
Gold bracelets stand as
one of the most enduring jewelry accents known today.
Like rings, gold bracelets have the unique quality of
being highly visible not only to others, but also to
the wearer themselves. This exceptional attribute is
testament to the popularity of the gold bracelet. They
not only send a message to others who admire the wearer’s
tastes, but stand as a constant reminder to the wearer
themselves about what the symbol of the gold bracelet
means.
Since humans first began wearing gold bracelets, they
have always had some symbolism tied to them. While they
are worn today for religious, medical, and other affiliation
reasons, they are most popularly worn as a show of faith
in another person – love.
The gold bracelet has stood the test of time and emerged
as one of the most popular jewelry items available today.
Gold bracelets inspire awe, and send a message to all
who gaze upon them.
This is why a gold bracelet gift is one of the most
cherished jewelry gifts than can be given. Unlike most
any other gift, jewelry and gold bracelets not only
last a lifetime, but are cherished for a lifetime. Gold
bracelets stand as a bright reminder of a wonderful
past, and a promising future.
Gold Jewelry
Gold
jewelry is one of the most enduring jewelry metals items
of all times. Stunning gold jewlery has been around
since man first began working with metal. Brought from
the ground, the incredible molding properties, its rarity,
and its weight have made gold one of the most precious
metals in the world.
In early times, ancient people traded gold jewelry like
currency. It was a sign of wealth, and as such, draping
the body with it sent a message of authority. Today,
it is owned by people of all econonic statuses, as the
wide availability and popularity of gold jewelry has
made it one of the most demanded metals in the world.
As with all jewelry, gold jewelry is designed not to
be overbearing, but rather to accent. It's incredible
shine catches the light, and its craftsmanship lends
wonderful radience to the wearer.
Gold jewelry is a premier vehicle in which to mount
diamonds. Combined, diamonds and gold make up two of
the most precious natural elements in the world.
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