Platinum Jewelry
Platinum
jewelry is one of the most enduring jewelry metals items
of all times. Stunning platinum jewelry has been around
since man first began working with metal. Brought from
the ground, the incredible molding properties, its rarity,
and its weight have made platinum one of the most precious
metals in the world.
In early times, ancient people traded platinum jewelry
like currency. It was a sign of wealth, and as such, draping
the body with it sent a message of authority. Today, it
is owned by people of all economic statuses, as the wide
availability and popularity of platinum jewelry has made
it one of the most demanded metals in the world.
As with all jewelry, platinum jewelry is designed not
to be overbearing, but rather to accent. Its incredible
shine catches the light, and its craftsmanship lends wonderful
radiance to the wearer.
Platinum jewelry is a premier vehicle in which to mount
diamonds. Combined, diamonds and platinum make up two
of the most precious natural elements in the world.
Platinum Stud Earrings
No jewelry
collection is complete without the awe-inspiring classic
platinum stud earrings. Long heralded as the anchor piece
for the jewelry box, they are simply classic. Never going
out of style, platinum stud earrings are the must-have
jewelry accessory for any women's collection. Adored
and loved by the women who wear them, platinum stud earrings
are a can't-miss gift idea.
Each platinum stud earring is set with a single, beautiful
sparkling diamond. The baskets of platinum stud earrings
are simple in design but grip the stone with cherished
love. The post on platinum stud earrings are typically
screw-or push back, both popular choices in platinum stud
earrings.
They can be worn with any outfit, and many women rarely
take them out. They are a beautiful testament to the diamond
itself, but also to the beauty and confidence of the wearer.
Online Jewelry Store
The online
jewelry store business model is an improvement over the
time-tested brick and mortar model. Traditional jewelers,
like at the mall, must maintain all their inventory, a
large staff of salespeople, and rent a storefront.
Still, they are limited to selling to only those in their
immediate and neighboring communities. With this more
limited customer base, each sale must yield the maximum
possible profit. That, coupled with overhead, means their
pieces are priced high.
It's amazing to also note that in the traditional jewelry
business model, the physical price tag itself becomes
one of the strongest sales tactics. Jewelers often get
pieces from wholesalers, and the wholesaler already has
a price tag on the piece with a "suggested retail"
price 5X that of the wholesale price. This allows the
retailer to mark the piece up significantly over his cost,
and still be far under that "suggested retail"
that the customer hones in on - quite a deal? Not quite.
At our online jewelry store, our competition is not just
around the corner. We're in competition with every online
jewelry store in the world. Gone are the games of elusive
"suggested retail prices".
With our online jewelry store model, we can keep far larger
inventories, giving the customer a much greater selection.
Overhead is very low with an online jewelry store, as
servers and technology replace glass counters and blue
carpets. This reduced overhead and larger inventory mean
that there are no real incidentals to build into the cost
that is traditionally passed along to the customer. Thus,
customers at our online jewelry store will see prices
that are truly amazing and even 70% or more less than
the mall.
Certainly, our online jewelry store was built to make
money, not lose it. However, our mission is to last a
very long time. The quantity of our sales means we don't
have to make as much from each piece to stay in business.
So we walk the razor's edge with pricing, bringing our
customers the best values for their money. And when comparing
our prices to the identical pieces at a traditional jewelry
store, you'll find the difference in price to be staggering.
This is why we suggest you browse the mall inventory first,
note their prices, and then visit us.
