White Gold Jewelry
White
gold jewelry is one of the most enduring jewelry
metals items of all times. Stunning white gold jewelry
has been around since man first began working with
metal. Brought from the ground, the incredible molding
properties, its rarity, and its weight have made
gold one of the most precious metals in the world.
In early times, ancient people traded white gold
jewelry like currency. It was a sign of wealth,
and as such, draping the body with it sent a message
of authority. Today, it is owned by people of all
economic statuses, as the wide availability and
popularity of white gold jewelry has made it one
of the most demanded metals in the world.
As with all jewelry, white gold jewelry is designed
not to be overbearing, but rather to accent. Its
incredible shine catches the light, and its craftsmanship
lends wonderful radiance to the wearer.
White gold jewelry is a premier vehicle in which
to mount diamonds. Combined, diamonds and gold make
up two of the most precious natural elements in
the world.
White Gold Stud Earrings
No
jewelry collection is complete without the awe-inspiring
classic white gold stud earrings. Long heralded
as the anchor piece for the jewelry box, they are
simply classic. Never going out of style, white
gold stud earrings are the must-have jewelry accessory
for any women's collection. Adored and loved
by the women who wear them, white gold stud earrings
are a can't-miss gift idea.
Each white gold stud earring is set with a single,
beautiful sparkling diamond. The baskets of white
gold stud earrings are simple in design but grip
the stone with cherished love. The post on white
gold stud earrings are typically screw-or push back,
both popular choices in white gold stud earrings.
They can be worn with any outfit, and many women
rarely take them out. They are a beautiful testament
to the diamond itself, but also to the beauty and
confidence of the wearer.
Online Jewelry Store
The
online jewelry store business model is an improvement
over the time-tested brick and mortar model. Traditional
jewelers, like at the mall, must maintain all their
inventory, a large staff of salespeople, and rent
a storefront. Still, they are limited to
selling to only those in their immediate and neighboring
communities. With this more limited customer base,
each sale must yield the maximum possible profit.
That, coupled with overhead, means their pieces
are priced high.
It's amazing to also note that in the traditional
jewelry business model, the physical price tag itself
becomes one of the strongest sales tactics. Jewelers
often get pieces from wholesalers, and the wholesaler
already has a price tag on the piece with a "suggested
retail" price 5X that of the wholesale price.
This allows the retailer to mark the piece up significantly
over his cost, and still be far under that "suggested
retail" that the customer hones in on - quite
a deal? Not quite.
At our online jewelry store, our competition is
not just around the corner. We're in competition
with every online jewelry store in the world. Gone
are the games of elusive "suggested retail
prices".
With our online jewelry store model, we can keep
far larger inventories, giving the customer a much
greater selection. Overhead is very low with an
online jewelry store, as servers and technology
replace glass counters and blue carpets. This reduced
overhead and larger inventory mean that there are
no real incidentals to build into the cost that
is traditionally passed along to the customer. Thus,
customers at our online jewelry store will see prices
that are truly amazing and even 70% or more less
than the mall.
Certainly, our online jewelry store was built to
make money, not lose it. However, our mission is
to last a very long time. The quantity of our sales
means we don't have to make as much from each piece
to stay in business. So we walk the razor's edge
with pricing, bringing our customers the best values
for their money. And when comparing our prices to
the identical pieces at a traditional jewelry store,
you'll find the difference in price to be staggering.
This is why we suggest you browse the mall inventory
first, note their prices, and then visit us.
