Online Jewelry Store
The online
jewelry store business model is an improvement over the
time-tested brick and mortar model. Traditional jewelers,
like at the mall, must maintain all their inventory, a
large staff of salespeople, and rent a storefront.
Still, they are limited to selling to only those in their
immediate and neighboring communities. With this more
limited customer base, each sale must yield the maximum
possible profit. That, coupled with overhead, means their
pieces are priced high.
It's amazing to also note that in the traditional jewelry
business model, the physical price tag itself becomes
one of the strongest sales tactics. Jewelers often get
pieces from wholesalers, and the wholesaler already has
a price tag on the piece with a "suggested retail"
price 5X that of the wholesale price. This allows the
retailer to mark the piece up significantly over his cost,
and still be far under that "suggested retail"
that the customer hones in on - quite a deal? Not quite.
At our online jewelry store, our competition is not just
around the corner. We're in competition with every online
jewelry store in the world. Gone are the games of elusive
"suggested retail prices".
With our online jewelry store model, we can keep far larger
inventories, giving the customer a much greater selection.
Overhead is very low with an online jewelry store, as
servers and technology replace glass counters and blue
carpets. This reduced overhead and larger inventory mean
that there are no real incidentals to build into the cost
that is traditionally passed along to the customer. Thus,
customers at our online jewelry store will see prices
that are truly amazing and even 70% or more less than
the mall.
Certainly, our online jewelry store was built to make
money, not lose it. However, our mission is to last a
very long time. The quantity of our sales means we don't
have to make as much from each piece to stay in business.
So we walk the razor's edge with pricing, bringing our
customers the best values for their money. And when comparing
our prices to the identical pieces at a traditional jewelry
store, you'll find the difference in price to be staggering.
This is why we suggest you browse the mall inventory first,
note their prices, and then visit us.
Right Hand Rings
Right-hand
rings and fashion rings have become the newest statement
in women's jewelry. While they don't necessarily need
to be worn on the right hand, the name "right hand
rings" rather implies that the wearer is an independent,
successful woman. Speaking confidence as well as being
a bold fashion statement, right hand rings and fashion
rings complement and match most any occasion or outfit.
Today's independant woman takes life by the horns, and
that style is expressed by her ability to buy jewelry
for herself - not having to rely on someone else buying
it for her. Right hand rings have become an icon for the
modern woman.
Right hand rings are often set with large diamonds, just
like an engagement ring. They become one of the most cherished
pieces in a woman's collection because the right hand
ring is a symbol of independence and strength.
While in some cases, right hand rings might be similar
in price and quality to engagement rings, right hand rings
are typically styled differently than engagement rings.
This is because (whether worn on the right hand or not),
right hand rings are not meant to send the wrong message.
Platinum Stud Earrings
No jewelry
collection is complete without the awe-inspiring classic
platinum stud earrings. Long heralded as the anchor piece
for the jewelry box, they are simply classic. Never going
out of style, platinum stud earrings are the must-have
jewelry accessory for any women's collection. Adored
and loved by the women who wear them, platinum stud earrings
are a can't-miss gift idea.
Each platinum stud earring is set with a single, beautiful
sparkling diamond. The baskets of platinum stud earrings
are simple in design but grip the stone with cherished
love. The post on platinum stud earrings are typically
screw-or push back, both popular choices in platinum stud
earrings.
They can be worn with any outfit, and many women rarely
take them out. They are a beautiful testament to the diamond
itself, but also to the beauty and confidence of the wearer.
